Case Study: Revitalising Enboarder’s Partnership Strategy with AMP Strategists

Client Overview

Company: Enboarder
Industry: HR Tech
Role interviewed: Brent Pearson, Founder and Steve Atkinson, VP Sales
Product: Onboarding technology platform serving 500+ organisations globally, enhancing employee engagement, retention, and productivity through improved onboarding experiences.

 

The Challenge

Enboarder once had a dedicated partnerships function, but after losing it in 2022, they chose not to replace it due to the economic conditions at the time, which resulted in a decline in revenue and new business. The company struggled to build, maintain, and generate sustained revenue from its partnership ecosystem. Previously, partnerships contributed 15-20% of new bookings per year, but in recent years, revenues declined significantly, highlighting the missed opportunity of not having a structured partnerships function.

Why AMP Strategists?

Enboarder chose to work with AMP Strategists due to their deep industry expertise, strong knowledge of the HR Tech space, and familiarity with Enboarder’s needs. Steve Atkinson and his team had previously collaborated with Elena Angela (AMP Strategists) and valued her extensive experience, as well as the strength of the broader AMP team.

The Solution

AMP Strategists partnered with Enboarder for 12 months to rebuild and enhance their partnership strategy. The collaboration focused on three key areas:

1. Market analysis & targeting – Conducted an in-depth analysis of the ATS market, identifying gaps and opportunities. AMP evaluated Enboarder’s potential partners, assessed capability and compatibility, and created a Top 10 Hitlist of ATS systems for strategic outreach. This targeted approach enabled Enboarder to make significant progress in expanding its partner network.
2. Reactivating lapsed partnerships – Many previously successful partnerships had stagnated. AMP re-engaged these partners, renegotiated master service agreements, and revitalised relationships, leading to renewed growth and revenue opportunities.
3. Pipeline growth & expansion – AMP helped Enboarder sign at least three to four new partners across various territories, regions, and verticals, expanding their market reach. This created a strong pipeline for future revenue growth.

The Impact

Since working with AMP Strategists, Enboarder has seen remarkable improvements in its partnership function:

• 4X increase in open pipeline software ARR compared to the previous year.
• New strategic partnerships signed, including referral and reseller agreements across untapped markets.
• Stronger business case for internal investment in partnerships.
• Revived partner ecosystem, turning stagnant relationships into revenue-generating opportunities.

Client Testimonial

When we needed a rapid solution to turning Partnerships around, that’s when we reached out to AMP and started working with Elena, we knew they knew our industry, and they had the contacts and the knowledge to actually get in and work quickly with us. It was a very fast ramp-up period and they immediately had an impact on turning around the challenges we had at Partnerships.

— Brent Pearson, Founder, Enboarder

AMP has helped us take what was a once-successful partner function that had stagnated and transform it into a core business growth driver. They’ve helped us craft a strong business case for investment, expand into new markets, and significantly grow our pipeline. Working with AMP has been a truly successful collaboration.
— Steve Atkinson, VP Sales, Enboarder